Take me out to the ball game,
Take me out with the crowd.
Buy me some peanuts and Cracker Jacks…
I grew up singing that ditty, but San Francisco’s AT&T Park is going to have to come up with a catchy new song to go along with its edible garden.
Don’t laugh. This is real. An edible garden right smack dab in the San Francisco Giants’ ball park.
This garden is in such a visible spot, behind the centerfield wall, just under the scoreboard, no one can miss the message: Listen up, kids. Fresh, health-promoting food beats hot dogs and soda if you want to grow up to be a top-draw athlete.
Bon Appétit Management, one of the food providers at the stadium, is making a name for itself for promoting environmentally sound, humane agriculture that honours the rights of farmworkers. They pride themselves in preparing from scratch the food they sell to institutions. So it is not surprising they would see the marketing value of putting a garden in such a visible spot.
Mother Jones quoted Bonnie Powell, Bon Appétit Management’s director of communications, as saying the garden would produce only a fraction of the food they provide for the stadium. But, she added, “The main point of the garden is to be an educational one: how food grows, and that you can grow it even in small, challenging spaces.”
So let’s be thinking up that new song. Let’s see…buy me spinach and strawberries?
Thanks for being a leader in the good-food field, Bon Appétit Management. You give me hope.