Donald Gould looked skeletal in the video that went viral. Two months later he was playing the American national anthem at an NFL game. At the time, he was 80 days sober. That may not sound like much, but to someone in caught in the tentacles of addiction, it is a lifetime.
The Sarasota, Florida, man fell off the rails and ended up on the streets. He was laid off when the economy hit the skids and never climbed back on the middle-class road.
Thanks to the YouTube video, the homeless veteran reconnected with his son. Gould is in rehab as I write. He has a chance to reclaim the life that went off the rails.
It is easy to dismiss social media as fluff, but stories like this make us understand the potential behind it.